Marquee TV, a British arts and culture streaming service, has purchased Helio Arts, a fellow arts SVoD, kicking off a restructure that will see Nina Laricheva, a long-serving Marquee COO, promoted to CEO of the combined company.
Helio’s video content and partnerships, such as Bon Appétit, a one-woman opera about Julia Child starring acclaimed mezzo-soprano Jamie Barton and After Glow, a reinterpretation of Schumann’s song cycle Dichterliebe, will be incorporated into the Marquee TV repertoire.
Marquee partners with dance, opera, theatre, and music companies for on-demand performances in multiple territories, and it presently includes over 450 titles, including titles from the Royal Shakespeare Company and the Royal Opera House.
Internally, Laricheva was promoted to CEO from COO, incumbent CEO Simon Walker was promoted to Chairman, and Helio Co-Founder Ryan McKinny, a former opera singer, was promoted to Head of U.S. Content Partnerships as a result of the acquisition.
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Walker will focus on strategy and corporate development, while McKinny will report to Laricheva, who will assume full executive responsibility for the company.
“Our industry is still in the early stages of its digital revolution,” Laricheva remarked. “At Marquee TV, we’re putting together the best brand, staff, technology, distribution, and, most importantly, the best selection of content partners – both artists and arts organisations.”
