River Days selects new logo for tenth anniversary

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By Rachel Christian

The Mount Vernon River Days logo has become a familiar sight to local residents. But after ten years, the committee for the city’s largest annual festival decided it was time for something new.

“The old one was cramped, wordy and had just run its course,” said Kay Kilgore, Chair of the River Days Committee.

“We wanted something more concise that stood out and clearly incorporated Mount Vernon and the location of the festival.”

Organizers launched a six-week contest that invited residents to submit their best designs.

When the contest closed last month, the group had 34 total submissions from 14 residents. Edward Clark’s design beat out the competition and was selected by the committee during their meeting last month.

 Kilgore said his simple, colorful design is exactly what they were looking for.

“It tells you where it’s located, what our name is and even some waves to symbolize the river,” she said. “It is something easily recognizable that can be used on a variety of materials.”

Kilgore presented a $100 check prize to Clark at the riverfront June 6. The Mount Vernon resident is an IT professional with Barry Plastics who said he picked up graphic design as a hobby. He worked alongside the committee to make minor adjustments to his original submission prior to the logo’s official reveal.

This is the first time the River Days logo has changed since its inception in 2007, and Kilgore noted that she doesn’t expect it to change again any time soon.

“You never know what a new committee may decide to do down the road, but I would like to think this will be River Days’ new forever logo.”

There will still be some overlap this year with the old logo as the group transitions over to Clark’s design. Apart from the logo, the committee has been hard at work devising other special activities for the event’s tenth year, including the Lewis and Clark Expedition, complete with Civil War soldiers, historical recreations and more.

“It’s hard to believe River Days has already been a part of Mount Vernon for ten years,” Kilgore said. “Each year, we try to do something fun and different, and this year, we are excited to build upon that even more.”