Mark Bozon, a 12-year Apple executive in creative and gaming roles, has joined Disney as a senior executive to assist supervise the company’s metaverse effort.
Bozon will lead a team throughout the corporation to work on “interconnected consumer experiences across immersive new storytelling canvases” as Vice President of Next Generation Storytelling Creative Experiences. He’ll work with colleagues in the fields of design, technology, and strategy.
Mike White, senior vice president of Next Generation Storytelling & Consumer Experiences, recommended Bozon for the position. White was named to the position earlier this year, when the company’s executives, from CEO Bob Chapek on down, began indicating the company’s ambitions to have a stake in the metaverse. The scope and expense of that endeavor are unknown at this time, although Chapek told CNBC in February that the metaverse was “a third dimension” of possibilities. “It’s going to take all of the fantastic things that we as a media company have with Disney+ and use that as a platform for the metaverse,” he added. “At the same time, we have something that no one else has, which is the physical world, a world of our parks.” “Who can accomplish it better than Disney if the metaverse is the merging of the physical and digital in one environment?”
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White reports to both Disney Media & Entertainment Distribution chairman Kareem Daniel and Disney Parks, Experiences & Products chairman Josh D’Amaro.
Bozon will report to White and be in charge of defining and designing new, connected narrative experiences, as well as leading the creative vision for Disney’s “next-generation storytelling” approach. Gaming, cinema, television, toys, parks, and more will be among the opportunities for the NGS group, according to the corporation.