Emma Grede Net Worth: How She Became a Shark on Shark Tank

Emma Grede

Emma Grede is the newest member of this hall of fame, and if you think Idris Elba, David Beckham, and Kate Moss are examples of tremendous talent from East London, you should meet her. She will be one of the illustrious six, which also includes Daymond John, Barbara Corcoran, Mark Cuban, Robert Herjavec, Lori Greiner, and Kevin O’Leary. We are aware that Mark is always interested in sports and cable companies, that Robert is passionate about nutrition, that Barbara favours niche companies like Grace and Lace, that Daymond is the king of fashion, and that Lori makes us always search for the Home Depot Black Friday ad. What makes Emma Grede fit the bill to be a shark? Read on.

Emma Grede: Who is she?

The 40-year-old British businesswoman Emma Grede is the co-founder and CEO of Good American as well as a founding partner of Skims and Safely.

Grede was born and reared in East London, England. She is the daughter of a father who is Jamaican and Trinidadian and an English mother who worked for Morgan Stanley, Jenny-Lee Findlay. Charlotte, Katie-Beth, and Rachelle are Emma’s three sisters. Her mother raised her in the Plaistow district of London. She enrolled in the London College of Fashion’s business programme, but she never finished it.

Value of Emma Grede

British businesswoman Emma Grede resides in Los Angeles. The estimated net worth of Emma Grede is $3 million to $7 million. Emma’s income is derived from her role as CEO of the clothing business Good American, which she co-founded in 2016 with Khloé Kardashian. Emma is also one of the creators of Kim Kardashian’s shapewear line, SKIMS, a high-end company.


Career of Emma Grede

Grede founded Independent Talent Brand (ITB) Worldwide, a talent management and entertainment marketing company with offices in London, in 2008 and served as its CEO. Grede had previously held a producer position with Inca Productions, a firm that organises fashion shows and events. Grede departed the business in 2018 after Rogers & Cowan purchased ITB. Sometime in 2015, Grede approached Kris Jenner with a denim company concept and said she hoped to work with Jenner’s daughter Khloé Kardashian. Good American, a women’s clothing company with a focus on size inclusion and body positivity, was founded by Grede and Kardashian in 2016. Grede was the CEO of the business. In addition to its initial focus on selling denim pants, the company’s portfolio currently includes dresses, activewear, shirts, swimwear, sleepwear, and shoes. They also created the size 15 to fit a wider spectrum of body types.

Individual Life

After getting married in 2008, Emma and Jens Grede have been partners in both life and business ever since. Currently, they are raising Lola, Grey, and the Rafferty and Lake twins. They all reside in a Bel Air, California, English-style house.

Shark Tank’s Emma Grede

After getting to know Emma Grede, let’s examine her connection to the reality series Shark Tank. She took part as a guest judge in four episodes of Season 13 of Shark Tank, including episodes 1, 14, 18, and 22. Given her expertise in the field, Grede had the right to carefully review the fashion businesses that were being offered. She will be back for Season 14 this year.

Emma is the chairman of the 15% Pledge, a movement that calls on retailers to reserve 15% of their shelf space for black-owned businesses. We can therefore immediately guess what she will be interested in.


KIN Apparel was Emma’s most significant Shark Tank investment.

KIN Apparel, a manufacturer of women’s sportswear, was established with the goal of empowering women to feel comfortable and confident in their own skin. The company offers a variety of stylish goods for all body shapes. 2020 saw the establishment of the company with a $500 investment. Emma Grede and Lori Greiner, a fan of Home Depot, contributed $200,000 for a 30% share in the company. KIN Apparel earned $355,000 in revenue last year and now has a net worth of $1.5 million.

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