George Shapiro, Jerry Seinfeld’s Producer and Manager, Dead at 91: ‘One of the Dearest People’

George Shapiro, a well-known Hollywood producer, and manager died at the age of 91.

Shapiro died on Thursday of natural causes, according to his publicist, according to The Hollywood Reporter. At the time of his death, he was in his Beverly Hills home.

Shapiro was a co-founder of Shapiro/West Associates and a partner. He was best known for managing Jerry Seinfeld, although he also worked with Carl Reiner, Gabe Kaplan, and Andy Kaufman, among others.

Shapiro brought shows like Seinfeld, Comedians in Cars Getting Coffee, and The Dick Van Dyke Show: Now Living In Color! to television through his work as a producer.

Shapiro’s death has elicited condolences from a number of Hollywood celebrities. Norman Lear, best known for producing shows like The Jeffersons and The Facts of Life, posted a touching note alongside a photo of the couple and their pals.

“George Shapiro, one of the sweetest guys I’ve ever known, recently passed away,” he captioned the photo. “I’m grateful for our friendship, and at 99, I’m confident I’ll see him again soon.”

In response to Shapiro’s death, Danny Devito, who played him in the film Man on the Moon, released a statement.

According to The Hollywood Reporter, DeVito added, “George was one of the sweetest guys on the planet.” “During the Taxi days, we got to see that joyful face every Friday night. He never missed a performance.”

Reiner, one of Shapiro’s closest friends, died of natural causes in 2020 at the age of 98. Shapiro praised Reiner’s life, saying, “He lived a complete life.”


“Just a few days ago, he was able to tell [his son] Rob [Reiner] how he’d accomplished all he ever wanted to by having a terrific family and the incredible creativity he’d been a part of in his career,” Shapiro told Variety at the time. “He was a contented man.”

In the wake of the comedian’s death, Shapiro remarked, “He didn’t hit the ground too hard. A mild buckling of the knees occurred. Within three minutes, he was gone. He didn’t have to endure. That is the path that everyone wishes to take.”

Melody Shapiro and their three children Danny, Carrie, and Stefanie are Shapiro’s survivors.

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