Instagram has established itself as a crucial component of many companies social media strategies, enabling them to boost conversions, attract a larger audience, and eventually enhance their online marketing revenue. If the size of your Instagram following isn’t what you’d like it to be, you might want to review the strategies that work best for gaining real, organic followers.
You’ll have additional opportunities to engage with users as your user base grows and adapt content to meet their unique demands. However, not all of a brand’s efforts to grow its Instagram following are natural. There are several websites that offer sponsored likes and followers, but using these shortcuts is never worthwhile because the Instagram algorithm is always changing to weed out interactions and interactions from paid low-quality accounts.
Additionally, the number of Instagram followers you have is pointless if they are not actual customers that visit your website and share your products with their networks. By adhering to these recommendations, you may start your Instagram profile off on the right foot.
1. Improve your Instagram profile
One of the most important steps is to have your account properly configured before you start researching how to gain followers on Instagram. The Instagram bio for your business should be the “front page” of your profile.
How can users know the account belongs to your company without a bio, image captions, a legal username, or a profile picture? The foundation of your brand identification on Instagram is established by your bio and image, despite the fact that this may seem obvious. It’s essential to have a clickable bio link if you want to send Instagram followers to your website.
2. Maintain a Reliable Content Calendar
The worst thing you can do if you want to grow your Instagram following is to post content whenever you feel like it. If you happen to be successful in getting their initial attention, it’s critical to maintain their memory so they don’t forget they followed you in the first place.
Regular updates are an excellent defense strategy. Brands must keep their posting to no more than a few times per day in order to prevent spam, yet consistency is still more crucial than frequency. By spacing out your posts throughout the day, you may be able to reach more of the 200 million active Instagram users each day.
Even if Instagram’s algorithm has changed to give users’ favorite content priority, choosing the right time to post can still increase your audience and engagement. One strategy to increase the exposure of your brand is to schedule Instagram posts in advance. You can do this using Sprout Social. Your brand can easily plan out its content calendar with the help of our newest features.
Your entire team will have a better understanding of upcoming campaigns and deadlines if you plan ahead. With the help of our Instagram scheduling tools, you can make plans in advance to connect with your audience and maintain a constant flow of content without compromising either. Your Instagram content strategy should incorporate Sprout Social, and you should see it through to the end.
3. Encourage Brand Advocates and Partners to Post Your Content
When learning how to grow your Instagram following, understanding the value of your audience is essential. The more followers you can garner naturally, the more probable it is that you’ll have customers interested in doing business with you. If you want to gain the trust of your target audience, you must present yourself to them.
Participate frequently on both your own and other people’s Instagram profiles. To get your brand in the feeds of consumers, consider sponsoring user-generated content. To reach a wider audience, you may also hold Instagram competitions. Initiatives like this can help to establish social proof since they show that your audience is concerned enough to share or create user-generated material (UGC).
4. Be wary of phony Instagram followers
The number of actual followers on Instagram far outweighs the number of impostor followers. Although it may be tempting to try to artificially increase your Instagram follower count, the drawbacks outweigh the benefits.
When people notice that an Instagram account has hundreds or even tens of thousands of followers but rarely updates anything, new followers may be tempted to believe that it is popular. You can’t mislead people if you want their support. Laying the foundation for long-lasting relationships and trust will increase involvement.
Even while buying followers can save you time, you won’t see a return on your investment (ROI). People follow your brand on Instagram for a reason; either they like the stuff you post or they are interested in what you do. These clients are the real deal, and they contribute significant value to the bottom line of your business.
5. Promote Your Instagram Throughout the World
How would people know that you have an Instagram account if you don’t let them know? Include a link to your Instagram profile in the directory of your online profiles. Making yourself recognised is one of the best methods to get noticed. If you want to grow your Instagram following, let people know where to find it. By integrating social media icons on your website or blog, you may promote social sharing across all of your networks and point visitors to your Instagram account.
The idea of simultaneously promoting your material on several social networking sites is excellent. Twitter is widely used by the Modern Art Museum to advertise its Instagram page. Driving traffic to Instagram from your other social media profiles is simple. Simply be careful not to entice them into following you. To gain and keep followers on Instagram, you should prioritize promoting original content.
6. Post Content Fans Desire
Finding out what your audience wants to see more of on your social media accounts may be easier said than done, but it is in your best interest. Users of Instagram quickly realise that not all postings are created equally. This emphasises the value of testing.
The smallest details can have a big impact on filters, captions, content categories, and posting schedules, to name a few. You must keep an eye out for new trends if you want your Instagram postings to be successful. By spending money on Instagram analytics tools, your business will have access to more detailed information.
As a result, Instagram content from several profiles may be tracked, contrasted, and examined more effectively. Test with various filters, subtitles, and other things to see what your target audience responds to as you become more comfortable with your content approach. If you’re not sure where to start, look to your competitors.
7. Begin the conversation
A dialogue is a fantastic way to draw attention to your Instagram account. According to the 2020 Sprout Social Index, text postings (30%) and photo and video material (68%) were the most common forms of online brand interaction.
Because it enables users to share both visually appealing content and, with a little work, engaging captions, Instagram is ideal for this audience. Concentrating on what people are already interested in can be helpful when attempting to figure out how to grow your Instagram following.
Whether they use it for in-the-moment chitchat, in-depth customer service concerns, or effusive praise of their preferred companies and products, people continue to rely heavily on social media as a point of contact for brands. If you want to see success with your business on Instagram, you should also be upbeat and approachable.
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8. Discover Hashtags That Work
A tried-and-true strategy for growing your Instagram following is to use hashtags. For years, hashtags have been a priceless tool that helps us discover new content and widen our social networks. With the use of hashtags, marketers may expand their online communities by getting in touch with like-minded people.
Find hashtags that aren’t already overused to start. According to Social Media Examiner, there are over 184 million images with the hashtag “love,” which lends credence to this theory. Being seen among the millions of photographs and videos on Instagram is difficult.
9. Be Happy to Your Instagram Followers
Finally, when you satisfy your Instagram followers, the payoff in audience growth is obvious. We’ve given you a tonne of tips for creating and planning content; now utilize them in a way that fits with the language of your brand. Don’t sound phoney, sales-driven, or desperate, in other words.
Many accounts accomplish this by regularly releasing information that is sincerely intended to bring happiness to their followers and fortify their relationships with them. On your personal feed, give your followers content as if they were your friends. This may involve reposting amusing memes, thought-provoking articles, or intriguing pictures or works of art (with full acknowledgment, of course).