IMG has been chosen by Lionsgate as its brand-new, sole global agency for consumer goods.
IMG and Lionsgate have entered into a multi-year agreement to collaborate on the development and expansion of strategic, cross-category consumer product programmes for the studio’s blockbuster feature film franchises, including the upcoming installments of John Wick, The Hunger Games, Dirty Dancing, Expendables, and TV series Mad Men, Power, Orange is the New Black and Weeds. On The Expendables franchise and the Saw franchise, Lionsgate collaborates with Twisted Pictures and Millennium Media.
As Lionsgate’s Global Live, Interactive, and Location Based Entertainment business merges with its Consumer Products division to become the new Global Products and Experiences division, a new agreement is announced. Jenefer Brown, EVP & Head of Global Products & Experiences, will be in charge of the amalgamated divisions. She will answer to Lionsgate Motion Picture Group COO Jen Hollingsworth.
According to Ryan Gallego, Executive Director of Consumer Products at Lionsgate, “We are thrilled to join with licencing powerhouse IMG to strategically expand and extend our consumer products business around the world.” We are eager to work with leading merchants and licencing partners to provide our fans a wide range of cutting-edge products.
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“Lionsgate has one of the largest libraries of classic film and TV brands in the world, spanning every genre and continuing to resonate with fans all over the world,” said Gary Krakower, VP of Licensing at IMG. We see a huge opportunity to creatively bring the movies people know and love to live in new ways with a slate of new titles and adaptations of its most successful blockbusters on the way.
Films distributed by Lionsgate and its affiliated companies have received 157 Golden Globe nominations, with 25 Golden Globe wins, 129 Academy Award nominations, and 241 Emmy nominations.
