‘The Challenge: USA’ Debut Boosts CBS Viewership; ‘Big Brother’ Wins Night

The Challenge: USA’s debut network broadcast on Wednesday during primetime proved beneficial for CBS. The 24th season of Big Brother and the offshoot of the popular MTV programme helped CBS win the night overall with 2.95 million viewers.

The Challenge’s premiere, which featured former contestants from Survivor, Big Brother, Love Island, and The Amazing Race, drew 2.30 million people, according to Nielsen’s Live+Same Day ratings. That represents an increase of 233% from the franchise’s cable debut last year (August 11, 2021) and an increase of 18% from Love Island’s broadcast season debut on July 7 of the previous year.

Even though the show saw double-digit declines in both demos, Big Brother’s return from 8 to 9:30 p.m. topped the night with 3.7 million viewers and in adults 18-49 (0.8).

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The Challenge: USA placed second overall throughout the evening with a demo score of 0.4. The two reality shows on CBS were paired with primarily repeats on ABC, NBC, and Fox, while Mysteries Decoded (0.0, 520,000 viewers) and Wellington Paranormal were CW originals (0.0, 280K).

Players on The Challenge: the USA receive $1,000 to begin their unique challenge accounts, and they then compete to keep and grow their reward. An algorithm pairs contestants in each episode who will compete against one another to win challenges or eliminate their rivals in order to fund their accounts. The cast is vying for a position on The Challenge: Global Championship, which will broadcast exclusively on Paramount+, in addition to the $500,000 cash prize. As host, T.J. Lavin is used.

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