According to a new rumour, TikTok is branching out into video games.
According to a story from Reuters earlier this week, TikTok is preparing to enter a fresh new market: video games. According to the report, tests in Vietnam have been ongoing for some time to allow consumers to play video games using an app on their smartphones.
According to reports, the Bytedance company plans to launch the TikTok feature in Southeast Asia during the third quarter of this year, which falls somewhere between July and September. There’s presently no indication from TikTok or the Reuters article on whether the business expects to make this function available to Western audiences in the future.
Furthermore, we have no knowledge of how TikTok’s testing phase in Vietnam went. It’s possible that the feature hasn’t gone over as well as Bytedance intended, but given that the business is reportedly planning to introduce it in Southeast Asia later this year, we may assume it was successful enough to go to other regions.
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TikTok aims to “mainly” use Bytedance’s games catalogue for this new effort, according to the article. Because the Chinese company creates mobile games like One Piece: The Voyage, it’s possible that TikTok’s game push will be limited to mobile games.
In any case, it shouldn’t come as a major surprise that TikTok is planning a move into the gaming market. According to GamesIndustry.biz, Bytedance declared gaming one of its major pillars in a structure change in November 2021, signalling a move into the space.