Last night, England’s nearly 60-year absence from a major football trophy came to an end thanks to a record-breaking 17.5 million viewers tuning in to the BBC coverage.
The previous record of 9.3M, set just a few days earlier for England’s 4-0 semi-final triumph over Sweden, was shattered by the Lionesses’ 2-1 victory over Sweden in the European Championships final, which featured a thrilling winner in Extra Time.
Nearly 80% of UK television viewers tuned in when the Lionesses won the trophy, reaching the peak audience at the conclusion.
According to Barb statistics from overnights. tv, the game was watched by an average of 11M viewers during the broadcast, which spanned from 4.50 PM BST to 9.30 PM BST (08.50 AM PT to 01.30 PT).
Sport ratings are frequently overestimated because the data doesn’t account for co-viewing, despite the fact that many more people would have been watching in bars.
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More than 30 million people watched the England men’s European Championships final last summer, which the Lions ultimately lost to Italy, even though it was broadcast on both the BBC and ITV.
The entire women’s tournament, which is taking place in the UK, has attracted record crowds both in the stands and on television due to the widespread popularity of women’s football there. Another record for a women’s football game, Wembley Stadium was nearly sold out last night as a result of the sold-out attendance.
This morning, the BBC is broadcasting coverage of a triumph parade that is happening in London’s Trafalgar Square.
