Vicky Eguia Dies: Amazon Studios PR Executive Was 48

Vicky Eguia, a seasoned public relations professional who worked on a number of award-winning film campaigns, including Pan’s Labyrinth, La Vie en Rose, and the historic Manchester by the Sea and The Salesman campaigns for Amazon Studios, has passed away after a protracted battle with cancer. She was 48.

Early on Saturday morning, her family posted on Facebook to share the news.

Vicky would be remembered for her cheerful, graceful, patient, and can-do spirit by any reporter, publicist, or filmmaker who worked with her. Vicky always delivered as a journalist, whether you were working with her on a breaking news story, trying to get an interview with a famous celebrity during award season (such as breakfast with Nic Winding Refn), or trying to get tickets to a significant Cannes film premiere. No request could be deemed impracticable.

Vicky has worked at Amazon Studios for the past seven years; she most recently held the position of Director of PR, Diversity, Equity & Inclusion, and Community Relations. In 2015, she began working for Amazon Studios as the Head of Publicity for Amazon Original Films. She was a crucial member of the group that helped Amazon Studios become the first streaming service to be nominated for a Best Picture and win three Academy Awards for Manchester By The Sea (Best Original Screenplay, Best Actor, and The Salesman) and other films in 2016. (Best Foreign Language Film).

She supervised the public relations efforts for all of the studio’s upcoming films, including the critically acclaimed The Big Sick, Cold War, The Sound of Metal, Borat: The Subsequent Movie, One Night in Miami, and Coming 2 America, and many others.

Vicky worked closely with studio executive and indie distribution guru Bob Berney and his wife, marketing and PR specialist Jeanne Berney, throughout her career. Vicky’s first job in the industry, as an Account Executive in the film department at Rogers & Cowan in 2000, was given to her by Jeanne.

Bob Berney and Vicky collaborated on projects while he was employed at Amazon, Apparition, Picturehouse, and Newmarket Films. For critically acclaimed movies including Bernie, The Paperboy, Bright Star, The Young Victoria, A Prairie Home Companion, and Downfall, she managed a range of campaigns. Vicky worked at Newmarket on both Patty Jenkins’ 2003 film Monster, which won Charlize Theron the Best Actress Oscar, and Mel Gibson’s box office behemoth The Passion of the Christ, which earned over $370M domestically. Vicky was a key player at Picturehouse in the Oscar campaigns for La Vie en Rose, which won two Oscars for Best Actress and Best Makeup, launching Marion Cotillard’s career in Hollywood, and Guillermo del Toro’s Pan’s Labyrinth, which won Oscars for Original Screenplay, Best Foreign Language Film, and Best Original Score.

Vicky worked on the marketing campaigns for films including Y Tu Mamá También, Whale Rider, and the $368 million-grossing My Big Fat Greek Wedding at Rogers & Cowen, where she specialized in corporate accounts for clients like IFC Films, Lionsgate, and Newmarket Films.

Vicky was renowned for her passion for cinema and all of its facets. She was honored to be an Academy of Motion Picture Arts and Sciences member.


I had the chance to collaborate with Sarah before Deadline when I was handling the PR for Matt Wash’s feature comedy High Road, which starred Ed Helms and Dylan O’Brien. The film’s distributor was Millennium Entertainment, where Vicky held the position of Vice President of Publicity. You always had a friend inside Vicky, and we managed to pull off a fantastic premiere at the Landmark on Pico and a tonne of coverage for a small independent film.

According to Picturehouse COO Jeanne Berney, “Vicky worked for me in so many capacities and we always had a great time. From Showest to film campaigns to festivals, it was a magical time in the independent cinema sector, and she was a significant part of it.”

According to Picturehouse CEO Bob Berney, “Vicky and I enjoyed many adventures and many laughs over the years, most recently at Amazon. I’ll always think about those good days.”

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